NRS 410V-Markets operating structure due to COVID 19 DQ

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Impact of Global Markets operating structure due to COVID 19 and how they are developing their marketing strategies to target the audiences and keep their business running in different ways.

Part 1

Utilizing 3 Journal articles, conduct a Critical Article Review. The articles selected for the purposes of this discussion should be a research study related to the marketing topic ( 3 pages of review for each article), below are the topics to cover for each article.

Article 1 – Identifying most impacted markets

Article 2 – Marketing models and transition to current changes

Article 3 – Transformation Methods and Processes

Instructions-

Critical Article Review

Guidelines for the formatting of the critical article review are provided below.

Study Purpose

Discuss the purpose of the study and the problem(s) studied and/or research question(s) identified.

Literature

Provide a summary of the literature review discussed in the study.

Was the background literature reviewed relevant to the study’s purpose?

Research Design

Discuss the design of the research study by responding to the following questions:

What are the hypotheses or research questions being addressed?

Describe the method(s) used to answer the research questions or support/reject the hypotheses.

Discuss the sampling method(s) used.

Are the participants described in adequate detail?

Was the sampling method appropriate to the study purpose?

Discuss reliability and validity as it relates to your study.

Research Findings

Describe the methods of data analysis.

What were the findings of the study?

Research Conclusions

What did the study conclude?

Were any limitations of the study identified?

Discuss how the information provided in the article is useful in the topic you plan to study.

Make sure to include in text citation as well as reference citations

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Part 2

Conclusion/managerial recommendations section (3 Pages)

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.