Comprehensive marketing Discussion

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

Health Care Organization Profile (Due Module 2) Communication Plan Marketing Plan Community Collaboration Plan

For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.

Part 2, the Communication Planshould include the following components:

Types of internal and external communication networks Stakeholder analysis Media methods Tag lines, logos, photos, etc. Letterhead, newsletters, etc.

For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysisshould address the following:

External environmental analysis Internal environmental analysis Strategic choice and strategic goals SWOT analysis How will marketing initiatives involve cross-functional team members? How and when will marketing strategies be evaluated?

For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach planshould answer the following questions:

What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals? How will community diversity issues be addressed?

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.