Assignment: Explain the types of channel conflict

Channel Conflict Read Sidebar 11-2 on page 337 in Marketing Channel Strategy (linked in Resources). Based on this reading regarding Oakley high-end sunglasses, write a paper in which you respond to the following:

Explain the types of channel conflict and the major sources of conflict, including relevant examples and scenarios: Channel member goals. Perceptions of reality. Perceived domains. Justify how conflict between channel members might be positively or negatively impacted by the quality of the relationship between them. Describe strategies to minimize the effects of negative channel conflict and identify areas of uncertainty within the literature. Summarize techniques that could be used to resolve the channel conflict (such as incentives) and provide examples of workplace solutions. Provide a scenario when channel conflict can lead to increased value for a channel or a channel member and support with scholarly references. Assess when and why legal means (such as a lawsuit) might best be used in resolving channel conflict and discuss the implications of taking legal action. Assess professional attributes and potential to successfully resolve channel conflict and improve coordination among channel members. Consider the experiences that may have prepared you for marketing distribution channel management. Consider new practices you have become aware of throughout this course. Articulate your perceived strengths and opportunities for growth within this area. Refer to the scoring guide for this assignment to ensure that you have met the grading criteria.

Assignment Requirements

Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.

Resources: At least 1–2 scholarly references should be provided. A reference list and citations are to be formatted according to APA style and formatting.

Length of paper: Write 2–3 double-spaced pages.

Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.

Resources

Channel Conflict Scoring Guide.

APA Style and Format.

Marketing Channel Strategy.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.