Marketing strategy for a health care company or product

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Section 1: General Product Information

Describe the health care company or product

Describe how you will market your health care company or product.

Describe how the marking plan will differ from other marketing plans currently available to consumers.

Describe the value of the services offered by your health care company or product.

Section 2: Consumers

Differentiate health care access options for consumers.

Differentiate the health care access options that are available to your target audience.

Analyze how the health care access options will affect how you market to your target audience.

Analyze how consumers communicate health care access options.

Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies

Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

Analyze the effect of health care reform on the health care consumer products and services.

Analyze how health care reform will affect your target audience.

Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

Explain how consumer’s options for health care are changing.

Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy

Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.