Patient satisfaction and developing new marketing share

Evaluate the potential impact of the expanded facility in patient satisfaction and developing new marketing share:The first step is for you to analyze and research the changing community and develop a marketing campaign for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from for New City Home Care.

For this assignment, develop an innovative marketing campaign on the above scenario that includes the following elements:

Define the target audience, determine the marketing objectives, determine resource requirements, define how the marketing message will be delivered through integrated marketing communication, specify the media plan, and discuss how the marketing campaign will be evaluated.

Evaluate the potential impact of the expanded facility in patient satisfaction and developing new marketing share.

Assess possible methods to build rapport within Sunny Beach and surrounding communities.

Provide details on how ongoing research into the community will help New City Home Care stay ahead of the competition and stay well-connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.